We designed the label for “Shake me! Unfiltered”, an organic and unfiltered Prosecco by Corvezzo Winery made with an ancient method. Different from what everyone is used to, you have to gently shake this sparkling wine before consumption to taste it at its best. The winery noticed that clients were reluctant to do this and the message wasn’t clear on the bottle. To solve this problem we centered the label concept around a single message.
The cut arrows, supported by the product name itself, were the best way to make the message loud and clear. The transparent arrows and the white background keep the label minimal yet bold to create curiosity and stand out on a shelf, inspiring people to look for more information and try this new way of enjoying Prosecco.