Mulino Padano launched GranEssere, a new line of products like Bran, Fine Bran, and Wheat Germ. We took care of the art direction and, in particular, we designed the logo and all of the materials for the launch.
GranEssere combines technology with special attention to healthy ingredients. It features advanced ingredients and flours with superior organoleptic characteristics, extended shelf life, and high nutritional value, keeping in line with the consumer demand for healthy and natural food.
We wanted to communicate these concepts through a clean aesthetic, using the amazing colors of the ingredients to create images that can speak for themselves.