Crak Brewery

immagine coordinata Crak Brewery-DryStudio
Brand identity Ccrak Brewery-DryStudio
packaging design Crak Brewery-DryStudio
Guerrilla design Crak Brewery DryStudio
Mundaka can design Crak Brewery

We have collaborated with Crak, now a household name in Italy, since the brewery was founded in 2015. The image had to communicate that they produce beers with massive doses of hops, no compromises, and an unwavering commitment to balance and integrity. The project was ambitious. The brewery wanted a strongly recognizable product, but at the same time asked for every single label to be a unique using illustration, color, or anything that would capture that particular beer’s essence. In order to make their brand recognizable, we played with the label shape and the idea of a rupture or crack (Cr/ak) by “slashing” the logo. We chose simple typography so that it complimented the different style of each beer.

When Crak Brewery decided to stop using glass in favor of cans, we designed the label for the new 400ml format. Some of the cans are printed on metal while others use a label. The can, like the cap on a glass beer, is totally black. Every beer is different and whether the design is minimal or illustrated, it remains strongly connected to that particular beer.

Fuck 2020 label design-DryStudio
Progettazione etichetta CrakBrewery-DryStudio
Progettazione packaging Crak Brewery-DryStudio
New Zealand New world Gluten free beer design-DryStudio
After Sauna family illustration-DryStudio
Party animals label design CrakBrewery-DryStudio
Crak brewery can design-DryStudio
Font magica label CrakBrewery and Garage beer-DryStudio
Design etichetta Party alone
Grandmas cake label for Crak Brewery-DryStudio
Beer can design-DryStudio
One shot beer label design Crak Brewery-DryStudio
Mundaka socks design-DryStudio
Mundaka family label design-DryStudio
crak website homepage drystudio

Client Crak Brewery
Photo Chiara Rigato/Giulia Fassina/Crak Brewery
Year 2017-2020